CAMPAIGNAMP WELCOMES GEFFEN RECORDS
We're thrilled that the legendary, Universal Music Group owned, Geffen Records, have chosen to work with us at CampaignAmp to optimise their marketing operation and will be using the platform to collaborate, report and analyse their release campaigns across the label.
Geffen's artists include Avicii, DJ Snake and Mura Masa.
Commenting on the partnership, Erin Cooney, Manager Promotional Marketing said,
"CampaignAmp provides a way for us to track all campaign drivers and metrics in one place - marketing timelines, press pickup, paid media analytics, radio, sales, and streaming - so that we can bring it together in a synthesized report that allows us to more easily see what's working and what's not."